Read · LuminArch Field Notes

Custom Website vs Wix

Templates get you online. Custom code gets you found, gets you fast, and gets you remembered. Here's when to make the jump.

Topic

The template path

The LuminArch path

Page speed

Slow. 90+ scripts on every page.

Sub-1s loads. Hand-tuned CSS, no framework bloat.

SEO ceiling

Fixed schema, fixed routing, fixed meta.

Per-page schema, custom canonical strategy, programmatic SEO.

Differentiation

You look like 18 million other sites.

You look like you. Bespoke layout, bespoke motion.

Lock-in

Migrating away costs more than the site did.

You own the code. Move it anywhere.

Real cost over 3yr

$1,200/yr in fees + $5k–$15k in lost conversions.

One build, then small retainer. Outperforms in month two.

Questions

Things people ask

Will my old site break anything during migration?+

No. We build the new site on a staging URL, mirror your content, and only switch DNS when you sign off. Zero downtime in 99% of launches.

Do I keep ownership of the code?+

Yes. You get the source code, deployment access, and a walkthrough. Cancel us tomorrow and the site keeps running.

Do you offer payment plans?+

Yes. 50% to start, 50% on launch is standard. Larger projects can be split into monthly installments.

What happens after launch?+

You can self-manage, keep us on a small monthly retainer for tweaks, or scale up to a full marketing partnership. No lock-ins.

Tell us about the project. You'll get a fixed quote and a launch date in one call.